Strategic Selling Case studies;

Logistics – Fleet Management

Vehicle Industry – Lex

Finance & Insurance – Allianz

Finance & Insurance – Aon

Telecom & IT Case 1 – O2

Telecom & IT Case 2 – O2

Telecom & IT Case 3 – Symbian

Telecom & IT Case 4 – Easynet

Journalism – Auto Trader

Financial Services – Clerical

Professional & Technical Services – Emerson

Professional & Technical Services – Compass

Professional & Technical Services – Hansen

Professional & Technical Services – Experian

Professional & Technical Services – House of Markeing

Biotech & Pharmaceutical – Roche (also in Chinese)

Property – Oakwood

Engineering – Worthington,

Engineering – Thales

Conceptual Selling Case studies;

Logistics – Fleet Management

Vehicle Industry – Lex

Telecom – Minicom

Journalism – Auto Trader

Financial Services – Clerical

Professional & Technical Services – Sabien

Biotech & Pharmaceutical – Roche (also in Chinese)

LAMP Case studies;

Leasing and Logistics (Lex Vehicle)

Telecom Case1 (Minicom, O2, Symbian)

Telecom Case2 (Minicom, O2, Symbian)

IT (ATOS)

Software (Experian)

Engineering (Thales)

Professional Services and Finance (Aon)

Process Management (Emerson)