Conceptual Selling® helps connect the way salespeople sell to the way their customers buy. The program clearly defines how to unearth a customer's key issues and concerns in order to better focus selling efforts on what the buyer needs to accomplish.

 

Using the popular Green Sheet tool, organisations gain a framework to view the sale from the customer's perspective, build credibility, and create collaborative win-win solutions.

 

Conceptual Selling® gives organisations a common process and language to intelligently pursue sales opportunities. This allows internal teams to improve collaboration on large deals and see more movement of opportunities through the sales cycle.

 

Conceptual Selling Case studies;

Logistics – Fleet Management

Vehicle Industry – Lex

Telecom – Minicom

Journalism – Auto Trader

Financial Services – Clerical

Professional & Technical Services – Sabien

Biotech & Pharmaceutical – Roche (also in Chinese)